Designed by athletes, for athletes. Ultimate Direction is the market leader in hydration packs and apparel for athletes and ultra runners.

Creating innovative 5-toe socks which provide natural foot splay, moisture control and blister prevention while still being super comfy, like a second skin.

Producing traction gear for use with flexible footwear, including MICROspikes®, NANOspikes®, EXOspikes™ and KTS Crampons.

Darkness is not an excuse anymore. Moonlight designs powerful headlamps that allow people to get outside and explore.

Quality shades that won’t break the bank. Knockaround is the original affordable sunglasses, offering classically styled shades.

At the heart of every Instinct product is the passion to bring a unique design to life that increases one's running or outdoor experience.